Promotion & Advertising

Various promotions will be carried out to attract visitors who are users directly linked to new businesses, including those overseas.


  • The exhibition will be announced in The Nikkan Kogyo Shimbun, a general newspaper on industrial affairs, to mobilize visitors. Coverage such as introduction and feature articles on exhibiting companies will ensure the end users to come to the exhibition.
  • The Nikkan Kogyo Shimbun will also run a “Preview in the newspaper” to introduce products to be exhibited by exhibitors.


  • Mobilizing visitors from a broad range of business sectors by distributing comprehensive invitation cards including Parts Feeder Exhibition, PANEXHIBITION FOR WASH AND CLEAN, SAMPE JAPAN, and Monodzukuri Matching Japan in addition to the iREX2017 dedicated invitation cards.
  • Attracting visitors from overseas by distributing invitation cards written in English and Chinese through embassies and robot related organizations.

Web / Electronic Media

  • Exhibitors and major exhibit products will be posted on iREX2017 official website.
  • Exhibition and robot related information will be introduced on The Nikkan Kogyo Shimbun website.
    (PV:Approx. 8 million per month).
  • Latest robot news will be disseminated by “Newswitch”, which is the electric media of The Nikkan Kogyo Shimbun.
  • iREX information will be introduced to Japan and abroad by using the Social Networking Services (SNS).

News Releases / Press Events

  • News releases featuring exhibition related information will be sent to approx.500 media. Press events will be held for PR to various media.


  • Distributing approx.170,000 emails to inform about the exhibition using the The Nikkan Kogyo Shimbun’s database.

Overseas Promotions

  • Mobilizing over 10,000 visitors from overseas by promoting iREX to China, Asia, Europe, and all over the world.
  • Organizing the exhibition tour mainly for robot users in cooperation with related organizations and embassies.
  • Promoting the exhibition at following overseas exhibitions.

・China International Robot Show
・China International Industry Fair
・Taiwan Automation Intelligence and Robot Show
・innorobo (France)
・Automatica (Germany)